And those M.B.A.s put the fear of God into me by hammering home just how much faster we need to change our ways, or more to the point, our models.
When I took them through the current model of network television, viewing habits and advertising, I felt like I was explaining why New Coke was a great product.
This was a group of younger, probably somewhat well-off, educated men and women with zero investment in the old ways of doing things. They had become happily accustomed to getting the milk for free, and didn't see that genie going back in the bottle.
There were actually very few cord-cutters, but nearly all had watched a show on Hulu in the last month. And when I asked how many of them would be willing to pay even a little bit if the free tap got turned off tomorrow—you could hear crickets.
To quote Astro, that great Jetsons sage: Ruh-roh.