- Arbitron announces that they will now go door-to-door in some of their rated markets in attempt to convince certain hard-to-reach demographic representatives to participate in their PPM panel. Hear that? Door-to-door. "Please, please, please carry one of these little devices so we can see what radio stations you listen to."
- My old friend Alan Burns has conducted a survey that says almost 60% of females 15-24 years old can foresee a day when they won?t need to listen to music on the radio. That is because they?ll be able to get what they want on their cell phone, iPod or online. Another 24% strongly agree with that prediction. That, my friend, sounds the death knell for radio.
- Ad sales have turned the corner for a segment of broadcast radio. No, not necessarily who you think. National Public Radio--NON-COMMERICAL RADIO--reports ad sales are pacing as high as 7% above this time last year.
- Change is coming rapidly for one of the most archaic of media: the book. Have you heard of the "amplified edition?" That is what they are calling Ken Follett's new "book," "Pillars of the Earth." According to the publisher's press release, it will include “striking video clips, beautiful art and original music from the upcoming, critically acclaimed Starz Originals 8-hour epic television event based on the book.” It will be available for the iPad, the iPhone, and the iPod and can be continually updated with new material during the time of the airing of the TV mini-series. Thnik Gutenberg just rolled over in his grave?
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3 comments:
I am convinced that the death knell for both radio and TV as we know it is sounding, but I am just as convinced that both mediums will still have a place in the new order. TV and radio on demand is where it will be at. Music lovers will still need to listen to music programming because they want to hear new music and musical talents and there will always still be a place for sports commentary and discussion on both mediums. The closure of broadcast radio and television will probably make way for the massive bandwidth we will need for all these mobile devices everyone will be carrying in order to tune in.
Steve, we agree. Over-the-air TV and radio will probably be around in some form for a long while, but the people who will rule are the content providers...the people who create what we want to see and hear. That content will be delivered in a staggering variety of means and forms!
Thanks for commenting & 73,
Don Keith N4KC
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Another interesting development on Item 2 in this post (at least interesting to me!) is the take INSIDE RADIO had on other parts of this same survey. Understand that IR is reluctant to report any kind of bad news about radio, so they found a bit of data in Alan's survey about how few teenaged girls have actually downloaded apps for their smart phones.
I guess you find nuggets where you can, but if they think that indicates that younger-demo types are not abandoning over-the-air, voice-tracked, over-researched, boring radio, then we need to fit them for that ostrich outfit!
Don Keith
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