- Arbitron announces that they will now go door-to-door in some of their rated markets in attempt to convince certain hard-to-reach demographic representatives to participate in their PPM panel. Hear that? Door-to-door. "Please, please, please carry one of these little devices so we can see what radio stations you listen to."
- My old friend Alan Burns has conducted a survey that says almost 60% of females 15-24 years old can foresee a day when they won?t need to listen to music on the radio. That is because they?ll be able to get what they want on their cell phone, iPod or online. Another 24% strongly agree with that prediction. That, my friend, sounds the death knell for radio.
- Ad sales have turned the corner for a segment of broadcast radio. No, not necessarily who you think. National Public Radio--NON-COMMERICAL RADIO--reports ad sales are pacing as high as 7% above this time last year.
- Change is coming rapidly for one of the most archaic of media: the book. Have you heard of the "amplified edition?" That is what they are calling Ken Follett's new "book," "Pillars of the Earth." According to the publisher's press release, it will include “striking video clips, beautiful art and original music from the upcoming, critically acclaimed Starz Originals 8-hour epic television event based on the book.” It will be available for the iPad, the iPhone, and the iPod and can be continually updated with new material during the time of the airing of the TV mini-series. Thnik Gutenberg just rolled over in his grave?