By Don Keith N4KC
No, I don't think traditional broadcasting is going away anytime soon. No, I am not convinced that the huge video display in the middle of most new car dashboards is going to cause the imminent demise of Rock 107 or Classic Hits 92.3. But if broadcasters want to continue to put their heads in the sand and ignore the impact on their business of this rapidly changing technology, then they will only hasten the aforementioned fate for the medium I love so much.
Latest example of using questionable statistics to convince themselves the sky is not falling: an article in INSIDE RADIO, a publication/e-mail newsletter that does little else but find glimmers of hope wherever they can for the people who subscribe to and advertise in their products. If you don't want to read the article, here are the key points it makes:
- Even though the "connected car" is here already and will only increase penetration among auto buyers in the future, recent surveys show that potential new car buyers still insist on the AM/FM radio in the dash.
- One of those stats says 72% of new car buyers "insist on" having an AM/FM radio.
- Half the respondents also want a CD player or access for a portable MP3 player, too.
- Close to a third also want "apps," satellite radio, and "Internet radio."
- 20% want HD radio.