Counter-intuitive, ain't it? Despite all the rapid technological change in society and its effect on all media...and especially broadcast radio...a format that plays music forty years old is still among tops with listeners. At least, that is true if you believe Nielsen ratings and this article from our friends at INSIDE RADIO:
Why Classic Rock Refuses to Die.
Despite classics by Led Zeppelin remaining in rotation for decades, a new online survey from researcher Mark Kassoff shows their extraordinary resiliency. Two-thirds of classic rock radio listeners say the music sounds every bit as good now as it did decades ago.