Regular followers of this rapidly-changing-technology blog are well aware of my constant harping on the dismal future of broadcast radio...those who still broadcast from a tower on a hill and believe that--because they are there and free--they will never succumb to new technology. Just in case you have not seen my posts urging broadcasters to wake up and provide content worth seeking out--to use the brands they have established to beat out Pandora, Spotify, and other new competitors--here is a succinct summation of why and how soon over-the-air radio will be graveyard dead. It comes from marketing guru and visionary Seth Godin:
An end of radio
(To see more of Seth's thinking go to his blog page: http://sethgodin.typepad.com/seths_blog/
Is it too late? Maybe. I'm afraid that the current owners of most of America's radio stations are not willing to admit there is a problem. And even if they were, they would consider the solutions to be too expensive and too risky.
They simply don't have the imagination to realize that their current content is no match for the other choices listeners now have. Or the creativity to put something on their air that would compete.
Sad, sad, sad.