Regular followers of this rant know that I have criticized long and hard the silly moves being made by traditional newspapers (and other media, for that matter!) to attempt to overcome major technologically-driven changes in how people consume media. My favorite target is The Birmingham News, which continues to shoot themselves in the foot as they attempt to cut their way to prosperity and rely on a clunky, cluttered web presence (www.al.com) to meet the shift in users to a digital platform.
Well, in a recent blog post, media researcher and all-around bright guy Mark Ramsey takes a look at one newspaper that seems to be doing it right. And it is an entity that many said was doomed, partly because it was a printed newspaper and partly because it was a hybrid local/"national? publication. But mostly because a digital guy bought the dying paper and would surely run it the rest of the way into the ground.