Tuesday, March 26, 2013

OLD technology shows us a thing or two about NEW technology

By Don Keith N4KC

Leave it to a prime example of old technology to bring us an example of rapidly changing new technology.  Now don't get me wrong.  USA TODAY was pretty innovative in its time.  No one believed there could be a national daily printed newspaper that could include breaking news and sports updates from surprisingly late the night before...and do it with color!  But those guys did, and so far have been successful with it.  We'll see how long that lasts.

But that is not the subject of this post.  I just thought it was ironic that USA TODAY did an article and a video about how the car dashboard entertainment system is changing.  See it here:

This confirms what I have been preaching here for a long time.  When broadcast radio is minimized on the auto dashboard, it is in some serious trouble.  Yes, I know that AM/FM will still be a choice.  But unless traditional broadcasters start putting something on their air that can compete with all the other possibilities now available, people are going to be much less likely to hit that icon.

Eventually advertisers will notice that ratings (not shares...share of people listening to broadcast radio has been the Holy Grail of broadcasters when selling ads...ratings are the percentage of all people...shares will remain what they are but ratings will plummet) are dropping and will find more efficient ways of advertising.

The dashboard is traditional radio's last bastion.  It is in serious danger of falling.


Bootable Windows 7 USB Flash Drive said...

This is really a great show. We believe all new stands on old. Nice post.

My Complaint said...

Very interesting post. I am confused is it about car or radio?

Anonymous said...

Both, My. Traditional over-the-air radio MUST remain a first choice in automobiles or they will lose the last beach head they have. If drivers have many, many, many...well, almost limitless...choices for entertainment, right there within an arm's length, then traditional radio dang well better give them something worth listening to!

Don Keith