There's an interesting discussion ongoing on some of the amateur radio blogs about how an analysis of the number of searches in Google for the term "ham radio" is trending. No doubt about it, if you simply look at the graph, it shows the hobby I love so much--and that I fully credit for getting me into a career in media--is trending more and more southward:
This could mean a number of things:
- Interest in amateur radio is dwindling.
- People are getting their info about ham radio in other ways besides searching for the term on Google.
- They are searching for info on the hobby using other keywords, such as "amateur radio."
- Nowadays, people search initially for information on a subject and then, if they find what they seek, they bookmark it/make it a favorite and don't search anymore on Google.