Saturday, October 3, 2009
Old People and Change
I think noted media researcher Larry Rosin has it exactly right when he talks about how the people who run radio--and other traditional media--are getting pretty long in the tooth, and is doing nothing to bring in young, creative talent to keep media relavant. Read his post HERE and come on back.
He's not saying, and neither am I, that us old guys can't and don't have ideas and relevancy. With age comes wisdom. Our experience has great value (though radio in particular has lost many of its true geniuses to other endeavors, but that is another post). But there must also be a constant influx of new talent and ideas, whether the industry is radio, TV and print, or car-making or widget-building. Larry is exactly right when he talks about today's younger creative folks wanting nothing to do with a moribund medium like radio, and industry that has shut its doors to them for a couple of decades now in the name of cost-savings, control, and that old bugaboo "risk aversion."
The smartest, most creative radio personalities worked out their chops at 3 AM on a little AM station in Keokuk. That station today is either dark or running ESPN Radio off the satellite twenty-four hours a day.
And that creative young guy is creating web apps for iPhones.
Don Keith N4KC