Saturday, August 1, 2009

What do people want?--part II


Along the same lines as yesterday's blog comes an interesting article on the CNN/Fortune web site about Reed Hastings, the CEO of Netflix. There is also an interesting video interview with him at the bottom of the article.


Key and very cogent point: though he and his company have built an amazingly strong business mailing DVDs to customers, do you think he plans to do that forever? No, of course not. He knows that technology is coming quickly that will allow him to provide movies to customers in myriad other ways.


Reed is NOT in the DVD movie mailing business. He is in the "giving customers a way to watch video entertainment economically and conveniently" business.


So I ask the question, are radio and TV companies in the radio or TV business? No. A million times no.


Don Keith N4KC






(Click HERE to read the article and see the interview.)

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