Tuesday, December 23, 2008
And the biggest advertiser on broadcast radio is...
Are you ready for this? The biggest-spending advertiser on broadcast radio nowadays is not Coca Cola. It's not beer or fast food or on-line dating services. And it's certainly not auto makers.
It is...TA DAH...radio!
Yes, the biggest advertiser on radio is radio. That's spending to promote so-called "HD radio."
So you tell me: how much do you know about HD radio? Did you plan to give them as gifts this Christmas?
Could you tell me three things that make a new HD radio a good purchase?
I didn't think so. Obviously money well spent.