tag:blogger.com,1999:blog-1775853671332053099.post6723099811801209574..comments2023-10-11T10:31:26.860-05:00Comments on Don Keith N4KC's Technology, Media and Ham Radio Blog: How do you measure "engagement?"Don Keith N4KChttp://www.blogger.com/profile/06333040858271808397noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1775853671332053099.post-51125919889918309192009-07-12T08:44:47.823-05:002009-07-12T08:44:47.823-05:00For a hint at what Skarzynski may have been hintin...For a hint at what Skarzynski may have been hinting at, take a look at Arbitron's major investments in other companies. Particularly on point is T R A, a firm that is committed to changing the media buy-sell process from an age/gender based guessing game to one based on ROI. Here's the link to the press release on the subject:<br />http://www.reuters.com/article/pressRelease/idUS162526+07-May-2009+BW20090507Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1775853671332053099.post-72852664594745729852009-07-11T10:02:22.310-05:002009-07-11T10:02:22.310-05:00Well, that is happening on a gargantuan basis alre...Well, that is happening on a gargantuan basis already. If I am searching for 2-inch PVC pipe, you can bet there will be paid links and banner ads all over the place for outfits that supply that stuff. Other than a 10-second commercial at the start of a video, over-the-net audio/video still has not broken the code on making money with it.<br /><br />Traditional radio, TV and newspapers are the ones who are wandering in the wilderness, and most are already waist-deep in quicksand. The transmitter-on-the-hill model is dead, dead, dead. But it can still be a strong base from which to work if those who have keys to traditional media ever decide to bring their remaining strengths and join the party.<br /><br />Don N4KCDon Keith N4KChttps://www.blogger.com/profile/06333040858271808397noreply@blogger.comtag:blogger.com,1999:blog-1775853671332053099.post-19960296479784171792009-07-10T22:35:39.547-05:002009-07-10T22:35:39.547-05:00As more media is delivered over the Internet perha...As more media is delivered over the Internet perhaps they will devise a strategy like localadlink.com to present their ads to a more closely targeted local audience.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1775853671332053099.post-21439075181274036592009-07-10T22:31:53.163-05:002009-07-10T22:31:53.163-05:00This comment has been removed by the author.Anonymousnoreply@blogger.com